Intel Drone Light Shows
brand strategy · copywriting · video scripts · sales collateral
My first project at Intel was to lead a strategic rewrite the Intel Drone Light Shows website. I started two weeks after our offices closed for Covid and my kids were sent home from school. Working with the company’s award-winning creative team on such a fascinating project was a welcome escape from the stress of the pandemic.
I worked with the Intel Drone Light Shows team until the company was sold in mid-2022. During that time, we continued to update and refine the website, launched a newsletter and multiple social media campaigns, and developed collateral for the sales team. Kimbal Musk, Elon’s brother, bought the company. I hope he does something cool with it.