AIOBench was an early-stage startup founded by a small group of Intel engineers. They were enthusiastic, organized, and incredibly hardworking – all excellent traits for a startup team. Everyone was rooting for them to succeed.

When AIOBench joined the Intel Incubation Program, their low-code cloud performance analysis solution was already well-developed. What they needed was a brand strategy, website, and explainer video to help attract Beta testers, and possibly seed investors. Taking the lead from the platform’s primary value propositions − speed and simplicity – we worked together to develop a narrative that showcased potential time and cost savings for customers and highlighted the platform’s innovative technology.